B’SPOKE CREATIVE

Strategic brand and marketing direction for founders building purposeful, enduring brands.

We partner with founders and growing businesses to bring clarity to their brand, direction to their marketing and consistency across every touchpoint.

At B’Spoke Creative, we partner with founders to bring clarity to their brand, direction to their marketing, and confidence to how they show up.

With over two decades of experience in brand strategy, marketing and creative leadership, Kirsten Mitchell brings a considered, strategic approach to building brands that not only look good but mean something.

This is strategy designed to support growth that feels intentional, not chaotic.

If you’re building a brand, growing a business or navigating your next phase, the first step is understanding what’s working, what’s not, and where to focus next.

CLARITY IS WHERE EVERYTHING STARTS

BRAND STRATEGY

Refine your message. Define your direction.
Positioning, messaging and a clear direction for your business.

CREATIVE DIRECTION

Connect through story, not noise.
Thoughtful ideas and creative guidance that bring your brand to life across campaigns, content and customer touch points.

MARKETING & SOCIAL STRATEGY

Practical help planning and delivering your marketing.
From social content and email campaigns to ongoing strategic support.

Every business is different, and so is the support it needs. Whether you’re looking for a fresh perspective, help with a particular project or someone to work alongside you as you grow, we’ll find an approach that feels right.

WAYS TO WORK TOGETHER

FOCUSED PROJECTS

For when you have a specific goal in mind. From refining your brand strategy and messaging to shaping a campaign or creative project, we’ll bring the thinking and direction together to move it forward.

ONGOING SUPPORT

For businesses ready for consistent, considered marketing support. We can work alongside you on strategy, content, campaigns and email marketing, helping your ideas take shape across the channels that matter to your business.

AGENCY COLLABORATION

For agencies looking for an experienced creative and marketing partner. Whether you need an extra set of hands on a project or strategic support for a client, I bring a collaborative approach grounded in more than two decades of experience.

CUT THE CRAP

Honest conversations about the realities of building brands, navigating growth
and doing things differently.

Hosted by Kirsten Mitchell, Creative Strategist and founder of B’Spoke Creative.

Explore past conversations with women redefining success on their own terms.